The Purpose Lab, an initiative by the Purpose Coalition, is harnessing the potential of students from Purpose Coalition universities and colleges by building on its successful 'Student Ambassador Programme’. 

The Purpose Lab is an innovative project that involves students in shaping responsible business strategies and social impact initiatives for some of the UK's largest businesses, fostering a new generation of socially conscious business leaders. 

The Purpose Lab expands upon the 'Student Ambassador Programme’, offering more students the opportunity to apply their academic knowledge to real-world business challenges, bridging the gap between education and industry and delivering real student impact.

The Purpose Lab is: 

  • Shaping responsible business strategies of Purpose Coalition member businesses. 

  • Equipping students with practical skills and entrepreneurial mindsets to enhance their career prospects. 

  • Promoting socio-economic diversity across UK businesses by giving those from less privileged backgrounds real world, high level experience. 

Student Ambassadors  

Paid Student Ambassadors from Purpose Coalition universities and colleges participate in the Purpose Lab. Each project focuses on delivering research and recommendations around businesses’ social impact that offer tangible benefits to the participating businesses. Students are matched to companies using MyPurposeGoals.ai so they are working on the issues that matter. 

For Students: 

  • Real-world experience in social impact consulting and the responsible business agenda. 

  • Development of business skills and a responsible business mindset and knowledge.  

  • Enhanced employability through practical, hands-on projects. 

  • Sense of direct purpose.  

  • Resource–funded opportunities.  

Highlights so far:

  • Business sessions with organisations such as Aldermore Bank, Travelodge, Southeastern Railway and a group of law companies.

  • Opportunity to apply for a summer internship programme exclusively for Purpose Coalition Student Ambassadors. 

  • Invitation to Purpose Coalition New Parliament Reception in Parliament. 

Students are matched to companies using MyPurposeGoals.ai so they are working on the issues that matter to them most.