Exploring the Aisles: Making Shopping More Welcoming for Children with SEND
This is a guest blog by Melisha Perera, a student at Liverpool John Moores University and a Purpose Coalition Student Ambassador.
Dear explorers, welcome to Our Journey Through the Department Store
Our first stop is a bustling UK department store. Imagine stepping into this store through the eyes of a child with Special Educational Needs and Disabilities (SEND).
As you enter the store, the light feels too bright, almost like needles pricking your eyes. Do you hear all the conversations around you blending into an overwhelming noise like a volcano about to erupt in your ears? Your heart starts to race as you navigate through the narrow aisles that are closing in around you. Every loudspeaker announcement feels like a piercing siren, making concentrating hard. You frantically look around seeking comfort amidst the chaos, only to be reminded you came here alone!
“You grab a few snacks, none of which you came for. But you can’t go home empty-handed, can you? All these colorful images are making you feel disoriented. So, you close your eyes and take a few breaths. Reaching the checkout, you tell yourself - “just a bit more” - only to realize the long queue seems endless. Deep down, you wish there were more quiet spaces or support to help you navigate this scary place.
If that has ever been you, hug yourself for coming out of there alive.
Despite these challenges, there are rays of hope around us. Some UK department stores are pioneering inclusive practices to make shopping a more accessible experience. John Lewis offers sensory-friendly shopping hours with reduced lighting and quieter environments. Marks & Spencer has trained staff who understand how to assist customers with SEND, ensuring a more supportive experience. Additionally, the introduction of “quiet zones” provide a sanctuary for those needing a break from the sensory stimulation we experienced in our shopping journey above.
My fellow explorers, our journey does not need to end here. We can join hands to enhance inclusivity by creating awareness and encouraging stores to adopt Universal Design principles, ensuring every aspect of the shopping environment caters to diverse needs. Expanding sensory-friendly hours, improving staff training, and incorporating clear, accessible signage are crucial in moving forward. Another great way to make meaningful improvements within the retail industry would be by engaging with the SEND community and getting their feedback.
I feel shopping should be a joyful and inclusive experience for all, and I believe you will agree with me on that. By understanding and addressing the unique challenges faced by children with SEND, retail operators can transform into welcoming spaces where everyone feels valued and supported.
