Virgin Money

Virgin Money and the Purpose Coalition have launched a report assessing its current impact on levelling up across the country.

The Levelling Up Impact Report, developed in partnership with the Purpose Coalition, benchmarks Virgin Money’s work against an innovative set of 14 Levelling Up Goals. It identifies the areas where Virgin Money is already making a positive impact and makes recommendations on the areas in which it can do even more.

Chair of the Purpose Coalition, Rt Hon Justine Greening, said: 

“I’m delighted to be launching Virgin Money’s Levelling Up Impact Report today with its General Counsel and Purpose Officer, James Peirson. If a person can’t access capital or credit, then it’s likely that they also can’t access opportunity. Sound personal and household finances are fundamental to getting on in life. For too long in the financial services landscape, it was significantly easier to get into debt than it was to set money aside. Many of the financial products on offer were too complex to be of use to most people. These are the key challenges that Virgin Money is helping to address, making financial stability more achievable for more customers in the process.

“Financial inclusion is fundamental to the levelling up agenda and Virgin Money is showing what is possible in the financial services sector to make a positive and tangible difference. Using its unique and creative approach, it has sewn a levelling up thread into every aspect of its business, not as an add-on but as an intrinsic element that is essential to its success.  With its brand recognition and geographic reach, there is huge potential for it to make an even greater contribution. As the country faces an increasing cost of living crisis that will bring even greater financial pressures, its determination to bear down on costs for those struggling alongside its plans to embrace further organisational change, the company can embed and accelerate the mission it has set itself - to make people happier about money.”