Merlin Entertainments
Force For Good Impact Report
Merlin Entertainments, a global leader in branded entertainment destinations, this week launched a report with the Purpose Coalition setting out its social impact in the UK.
Merlin is one of the world’s largest operators of branded entertainment. Since it was founded in the UK in 1999, its overriding purpose has been to create experiences that inspire joy and connection for the millions of guests that visit its sites, as well as long-term value for its investors. It operates more than 140 attractions in 23 countries around the world, with over 30 UK attractions ranging from SEA LIFE, Madame Tussauds, and the lastminute.com London Eye to iconic theme park resorts like LEGOLAND® Windsor and Alton Towers Resort. Merlin employs approx. 30,000 staff at peak, with 8,000 of these in its UK attractions.
The Force for Good Impact Report – launched at an event in Parliament on Wednesday 8th May – assesses Merlin’s existing best practice in the UK against a framework of 15 Goals, developed by the Purpose Coalition and setting out the key barriers that prevent people from accessing opportunity. The report also includes an in-depth view of best practice on the ground following a survey of Merlin’s sites across England and Scotland. The report highlights how the business prioritises guest safety and memorable visits through its ‘Protecting the Magic’ approach, and provides transformative experiences for children with disabilities or serious illness. It places a strong emphasis on colleague development and their training and professional growth, and promotes diversity and inclusion in the workplace, including particular support for veterans and care leavers. It also has a strong focus on sustainability and conservation initiatives – including in collaboration with its charity partner the SEA LIFE TRUST.
