We believe all organisations should and can do more to break down those barriers to opportunity in the UK.

The Purpose Coalition campaign, an initiative by This Is Purpose, is made up of organisations that are committed to breaking down barriers to opportunity and boost social mobility.

Our cross-party work helps businesses and organisations to do more, share best practice, and develop & advocate for new solutions for improving the role they can play for their customers, colleagues and local communities. We work with organisations to put in place purpose-driven strategies and impactful initiatives that boost social mobility and spread opportunity. View our Purpose Goals architecture here and find out about our Purpose Lab here.

The Purpose Coalition includes work with some of Britain’s biggest organisations, including UK Power Networks, bp, Sodexo UK&I, Travelodge, the BBC, The Wise Group, Barclays, Merlin Entertainments, Leonardo UK and E.ON. You can view our Impact Reports here.

Our Purpose Lab, a This Is Purpose initiative, is boosting the potential of students from universities and colleges by giving them real world business experience, bridging the gap between education and industry, delivering real student impact. 

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Our Commission on Breaking Down Barriers to Opportunity, a This Is Purpose initiative and part of the Purpose Coalition - is shaping the role businesses and organisations can play as responsible parts of society committed to breaking down barriers to opportunity for their customers, colleagues and communities.

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Our recent Breaking Down Barriers to Accountancy project is bringing together leading regional accountancy firms to share best practice and maximise community impact across the UK, ensuring that everyone, no matter their background, can access careers in the accountancy sector.

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Who has signed the Breaking Down Barriers Pledge?

EXPLORE THE PURPOSE GOALS

Our framework that we developed to measure and track the work organisations are doing to break down barriers to opportunity.

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The Purpose Coalition campaign is chaired by Rt Hon Justine Greening, the UK’s former Secretary of State for Education, Transport and International Development. Justine is especially passionate about social mobility and opportunity for young people.

The Purpose Coalition’s Breaking Down Barriers Commission is led by Purpose Coalition Engagement Director Nick Forbes CBE, former leader of Newcastle City Council and Member of Keir Starmer’s Shadow Cabinet. Nick has a particular interest in place and working in partnership to tackle Britain’s social challenges.

The work of The Purpose Coalition is also supported by Rt Hon Anne Milton who is an Engagement Director of The Purpose Coalition. Anne is the former Minister for Apprenticeships and Health Minister and leads on various issues and projects especially around skills and wellbeing.

Lord Walney was an Engagement Director of The Purpose Coalition. Our work with Lord Walney came to an end in September 2025 with the publication of our report on outcomes for white working class boys. You can read the report here.

We’re proud to be embedding AI and automation into how we work - not to replace the human side, but to strengthen it. The aim is to free up time for more connection, better thinking, and higher-impact work.

The Purpose Coalition campaign, The Purpose Coalitions’s Breaking Down Barriers Commission, Purpose Lab and Purpose Goals are all initiatives of This Is Purpose.